Data speaks: Link relevancy trumps volume for SEO
Few would argue that link-building is still an integral part of a successful SEO strategy. The question then becomes, what kind of links are most valuable to your website? In…
SEO best practice: How to write effective title tags in 2022
If you want your website to rank well in search engine results pages, you need to pay attention to your title tags. Title tags are one of the most important…
The creator economy boom, bust, and need for SEO!
As the internet has become more accessible, a new economy has emerged called the creator economy. This economy is based on creators making and selling content online. While this economy…
Seven SEO roles that are key contributors to brand success in 2022
As the world of digital marketing continues to evolve, so too do the roles within it. Here are seven key SEO roles that are set to be essential contributors to…
Smart Bidding: Five ways machine learning improves PPC advertising
1. Machine learning can help you improve your PPC advertising in several ways. 2. First, it can help you better understand your customers and what they are looking for. 3.…
Now is the best time to stitch your search marketing loopholes before 2022
As the world slowly starts to recover from the pandemic, businesses are preparing for what comes next. Many are turning to search marketing to help them weather the storm and…
Google AdSense Guide: increase earnings and escape low CPC
If you're looking to increase your Google AdSense earnings and escape low CPC, this guide is for you. While there's no magic bullet when it comes to increasing your earnings,…
How you can embrace paid search automation to maximize outcomes
As anyone in paid search will tell you, managing a campaign manually is time-consuming and tedious. You’re constantly monitoring keywords, adjusting bids, and analyzing performance data. It’s a lot to…
2022 Search ads 360 update: What you need to know
With Google’s 2022 update to Search Ads 360, advertisers need to be prepared for some changes. Here’s what you need to know about the update: Google is making a number…
Balancing between paid and organic search for brand success
As a business owner, you know that advertising is essential to bringing in new customers and keeping your existing ones. You also know that organic search engine optimization (SEO) is…